Lead Generation Campaign – Transfotech Global Bangladesh

📌 Client:

Transfotech Global Bangladesh | Dhaka, Bangladesh

🧩 Project Overview:

The Ads Blu ran a high-performing Facebook Lead Generation campaign for Transfotech Global Bangladesh using researched audience data in major cities of Bangladesh who are looking for PMP course.

🎯 Objective:

• Increase direct message on WhatsApp

• Generate qualified leads at a low cost

• Promote free webinar offer

📈 Strategy Implemented:

✅ Location & age-based targeting
✅ Optimized ad creative with video and static post
✅ Added WhatsApp follow-up button
✅ Used Bengali and English ad copy variation
✅ Retargeted engaged users within 7 days

📊 Results Achieved:

• ✅ 1106 qualified leads in 14 days

• ✅ USD 0.14 avg. cost per lead

• ✅ 22% conversion into confirmed appointments

• ✅ 100% of leads contacted via WhatsApp

🔧 Tools Used:

• Facebook Business Suite

• Meta Ads Manager

• WhatsApp Business API